Logo Design Pricing
There is a logo for any budget. It is one of the best investments that can be made when seeking to brand your business, product, or exhibit.
I don't like cost surprises and don't expect you to like them either. For this reason, as much as possible, the following guidelines to logo pricing will answer most questions. Yes, I know that revealing prices is not the most popular thing to do, but you should be able to plan on what will work best for you, when planning a logo. There may be variables in your particular work. If you want something that is not addressed here or if there is a way to make the variations work better for you, please contact me after reviewing the information. I am always available to answer your questions or concerns. No logo project is undertaken without a quote and agreement on the individual project before the work is begun. As the individual or organization that commissions the work, you will always have the option to add something to the project. If it is something that will increase the original quote, your permission is required in writing before proceeding.
Good communication always results in the best possible outcome.
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If you are interested in working together to create a special logo and have reviewed the pages in this section, please contact me to discuss your logo needs.
All logos will be given a specific quote before beginning the work so that all parties are clear on the budget for the project. A non refundable deposit of one half of the anticipated total is due to begin the logo work. This entitles the logo client up to a combined total of 12 drafts for design or changes to selected draft. If additional drafts, or changes to the selected draft, are required by the client, they will be charged per change and payable in advance. The balance is due upon approval of the final, but before delivery. Ownership and. marketing license, if applicable, of the logo will be conveyed upon payment of the balance.
Finished logos are delivered in several digital file formats to insure the best quality of direct reproduction. Files will be delivered by digital download. Hard copies are not available, but you may print them upon receipt of your finished project, if you choose to do so.
There may be other variables that you wish to include to make this the perfect, working logo for your needs. If so, all questions are good ones and will be answered promptly.
Because each logo is a very personal and specific piece of work, communication is necessary before the process is started.
Pricing for Personal Logos
Elements are defined as a major piece of the project, such as individual dog or horse. If the element is a very minor piece of the work, it is included at no additional charge if it is a part of a main element (such as a collar on a dog). Manipulated text is defined as that which becomes a major piece of the logo, such as large gradient special effects text or initials which combine with other text to become a major piece of the logo, or text that needs to be custom fit into an element of the drawing (example). Personal logos are delivered as both the combined image and each element separately to be used alone. The completed logo is delivered by digital download at no extra charge. A marketing license is not included.
Black and White Personal Logo (1 major element included) - $500
Color Personal Logo (1 major element included/grayscale version included) - $550
Simple text (black/b&w logo or solid color/color logo following conventional path) - $0
Each additional element (Black & White) - $100
Each additional element (Color) - $150
Elaborate, manipulated, or gradient text - $100
Each additional draft for design or change to selected draft (Up to 12 drafts or changes to the selected draft are included in the basic price. If required, additional drafts or changes to the selected draft are available) - $50 per draft, payable in advance.
Individual elements of logo separated for use - $0
Each additional/separate conversion of either combined logo or individual element (for example, multiple versions of the logo using different color or text combinations) - $300
Completed logo files delivered by digital download - $0 for initial delivery, even if to multiple email addresses
Additional digital download after the initial delivery (for example, if files are lost and unrecoverable by client) - $50
Completed logo files delivered on CD / U.S. Priority Mail delivery - $50
Foreign shipping (International Priority Mail) - digital download only
Additional copies of logo CDs delivered on CD and shipped with original (per) / U.S. Priority Mail delivery - $15
Additional copies of logo CDs shipped separately from original (per) / U.S. Priority Mail delivery - $50
Pricing for Commercial Logos
Exclusive marketing rights are included with commercial logos for reproduction and sale of items produced with the commissioned art work. Commercial logos are delivered as one combined image unless the option for separate, individual elements is desired. Manipulated text is defined as that which becomes a major piece of the logo, such as large gradient special effects text or initials which combine with other text to become a major piece of the logo, or text that needs to be custom fit into an element of the drawing (example). The completed logo is delivered by digital download at no extra charge. A marketing license is included.
Black & White Commercial Logo - $600
Color Commercial Logo (grayscale version included) - $650
Exclusive Marketing License for products based upon the design (included) - $0
Simple text (black/b&w logo or solid color/color logo following conventional path) - $0
Elaborate, manipulated, or gradient text - $150
Each additional draft for design or change to selected draft (Up to 12 drafts or changes to the selected draft are included in the basic price. If required, additional drafts or changes to the selected draft are available) - $50 per draft, payable in advance.
Individual elements of logo separated for use (per element) - $150
Each additional/separate conversion of combined logo (for example, multiple versions of the logo using different color or text combinations) - $300
Completed logo files delivered by digital download - $0 for initial delivery, even if to multiple email addresses
Additional digital download after the initial delivery (for example, if files are lost and unrecoverable by client) - $50
Completed logo files delivered on CD / U.S. Priority Mail delivery - $50
Foreign shipping (International Priority Mail) - digital download only
Additional copies of logo CDs shipped with original (per) / U.S. Priority Mail delivery - $15
Additional copies of logo CDs shipped separately from original (per) / U.S. Priority Mail delivery - $50